"It's the very same old tissue, honey, it doesn't make a difference, ok? It's still going to work the exact same method", my exasperated spouse hissed into my ear as I got cartons after containers of some 'designer' tissue. DESIGNER TISSUE! Hah, can you even hear me say that? I can't believe I really composed 'designer tissue'. So, yes, for a graphic designer and author who understands all about the kind of effort one takes into product packaging and branding items, I sure fell for it. All the hoopla. The shenanigans. The 'draw 'em in with excellent copy and fab color combo'. Hey, I am still a consumer, keep in mind that. I am entitled to fall for nice product packaging, I have a dominating right to be human.
They are so pretty ... the product packaging. I swear!
They have the 'nature fan' product packaging, the 'fruity' packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. I grabbed 4 of each style bundles and made a run for the counter with them with my shrieking kids and exasperated spouse running after me in sluggish movement.
Well, in this case, I was running for checkout with boxes of tissue paper with expensive product packaging designs on them. If I didn't like the packaging develops a lot, I would find it humorous enough. I am dead serious. I enjoyed the packaging creates so much, after utilizing up all the tissues in the boxes, I would cut out the designs and position it into my 'should keep for recommendation' clear folder. I do not keep a lot of stuff in there because I am quite selective about the designs that I like, however these packaging designs made the cut. They definitely did.
You see, this is the kind of thing that takes place when you put some effort into making your packaging style. Yeah, we all have this in the back of our heads ... "Hey, it's PACKAGING! They're going to THROW the PACKAGING away.
But this is what I need to inform you, as a graphic designer and consumer. The more effort you take into creating your packaging, more clients will stop and have a look at your packaging or what's inside the product packaging. Now, does it make good here sense for me to say now that when they take and stop notice of your product packaging, your possibility of getting them to buy your product boosts? Exactly.
And without an electrifying packaging, consumers are going to walk past the stacks and stacks of other competitor products ... and yours ... without even understanding you're there! Your item is sitting there on a shelf, for goodness sake, and the only weapon you have is to have a good packaging machine food.
Think of it!
They have the 'nature lover' product packaging, the 'fruity' product packaging, the 'female on the go' product packaging, and then they have the 'kids' packaging. Well, in this case, I was running for checkout with boxes of tissue paper with fancy packaging designs on them. I loved the product packaging designs so much, after using up all the tissues in the boxes, I would cut out the styles and put it into my 'should keep for reference' clear folder. I don't keep a lot of stuff in there due to the fact that I click here am website quite selective about the designs that I like, but these packaging styles made the cut. The more effort you put into creating your packaging, more clients will take a look and stop at your product packaging or what's inside the packaging tape holder.